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Why should small local businesses use Google My Business?

It is time to take advantage of Google My Business. Google have updated their local search listing over the years, which gives you, local small and medium business that opportunity to get noticed on search results, with more features available to grow your business online.

When 82% of people search Google to find information on local businesses it is vital that your business is one of those that appear on the first page of Google search results. Take ownership of your online presence by setting up a My Business listing, found here: https://www.google.co.uk/intl/en/business/

What can we learn from Google My Business?

With all Google algorithm changes over many years which have left many website owners frustrated when their page rank dropped, we learned a few things from this. Just look at how Google My Business have set up their listing results.

The main Features they want users to see in results are:

  • Business Information; specific, reliable and valuable information that are important to the users.
  • Images and photos; pictures of live products, again relevant images of your businesses products or services.
  • Engagement and communication; customer reviews, commenting and business live responses. Google wants you, the business owner to personally interact with your customers.

What next for your local business?

Take action, it’s free, it’s easy and ideal for small businesses. Boost your traffic with local search results as you are waiting for your organic results to blossom.

To start, follow these simple steps and grow your business or we can do this for you for free as part of one of our small business SEO services.

Go to: https://www.google.co.uk/intl/en/business/

 

google my business listing

You will need to verify your listing. Google will send you a postcard to your business address with a code. Once your account is verified you are good to update your listing and grow your listing.

 

 

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