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How to build a stronger, more effective PPC team

I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage everything by hand, it forced me to learn the ins and outs of PPC, and that helped me build a successful career.  Today, with automation playing an ever-more-important

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Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

Along with the new AMP Story format, Google announced, Tuesday at its Conference in Amsterdam, a new way for developers to leverage the fast-loading, mobile-friendly AMP framework. Effective immediately, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive,

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Instapage launches first landing page platform with AMP

Instapage launches first landing page platform with AMP

Instapage is announcing this week that it is the first landing page platform to offer Accelerated Mobile Pages (AMP) as an option. The San Francisco-based company said it has worked with Google to offer this format for mobile landing pages. Backed by Google, AMP is an open-source

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Winter Olympics Google doodle gets Valentine’s Day treatment with two dancing grebes

Winter Olympics Google doodle gets Valentine’s Day treatment with two dancing grebes

Google is keeping its Winter Olympics doodle series in play today and has given it a Valentine’s Day treatment. To mark today’s love-themed holiday, in combination with day six of the Winter Olympics, the doodle team designed an animated image of two figure-skating Grebes. The pair glides

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A link-building case study: Using brand mentions and competitive linking tactics

A link-building case study: Using brand mentions and competitive linking tactics

Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and benefit from what we did. The situation This campaign launched in March 2017 and was done over six months. The

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SearchCap: AMP Stories, Google Shopping links & more search refinements

<div>SearchCap: AMP Stories, Google Shopping links & more search refinements</div>

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP Stories: The new Accelerated Mobile Pages format from GoogleFeb 13, 2018 by Michelle Robbins Does this doubling down on the mobile framework

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How do you optimize content for a voice-first world?

How do you optimize content for a voice-first world?

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s

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Spotted: Links to competing shopping engines in UK Google Shopping results

Spotted: Links to competing shopping engines in UK Google Shopping results

How’s that “inclusive” new look for Google Shopping results in the EU coming along? Kind of strangely, it seems. Last summer, the European Commission fined Google nearly $3 billion for favoring its own shopping content in search results and hurting competition. The Commission ordered the company to

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What’s the Cost of Buying Links in 2018? I Reached Out to 630 Blogs to Find Out

What’s the Cost of Buying Links in 2018? I Reached Out to 630 Blogs to Find Out

Article stats Twitter 219 Facebook 416 Linkedin 153 Referring domains 72 Organic traffic 292 Data from Content Explorer tool. Quick links In 2016, we found that the average cost of buying a link was $352.92. How did we learn this number? David McSweeney, one of our regular

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Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

<div>Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search</div>

This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual contenders like Budweiser, Pepsi and Kia; brands like Doritos and M&Ms that returned after taking a Super Bowl break; and debut

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